Marketing requires passion. Brandon Lashley, Account Executive at Gallant Culture, discovered this early on in college. He was fascinated with the stories told by numbers in marketing, the evolving psychology of target audiences, and the strategic...
Blog
Thought Leadership
The thoughts and musings of a creative agency. We’ve got a lot to share with you.
Beyond a Buzzword: Integrity
The word “integrity” has been the motto for leadership and training courses and at work alike. It simply means that you do what you say and you don’t promise what you cannot deliver. That is it. You create a commitment with your word and stand by...
The Top 5 Houston Instagram Feeds to Inspire
Like many Houstonians, we are proud to live and work in a city running deep with culture, creativity and diversity. Based on our Instafeeds alone, we can see that inspiration and excitement will never run dry here – and that goes for inside and...
Brand Sentiment: A Metric of the Heart
What is Brand Sentiment? Sentiment is defined as an attitude, thought, or judgment prompted by feeling. Given the abstract nature of the word, one may wonder how a company goes about measuring this attribute. It is complex, and it takes time,...
Funwashing: Office Perks Without Purpose
Ping-Pong tables? Free dry-cleaning and free vacations? The question that often follows is, “What could be better than this?” Today, there are countless companies boosting their culture with unique and exciting perks. Unconventional work...
What is the Big Deal About Content Marketing?
Long before content marketing became a thing, we helped shape brands through design, PR and traditional media. Now, that isn’t enough. It’s time to go beyond yesterday’s methods and create content that engages, educates and motivates your audience...